“Blending Social Media with Traditional Marketing” Presentation

I have some interest in social media–I obviously blog, but I also have a twitter account as well as some other ‘social media’ interaction.  It’s also the reason I attend the Boulder New Media Breakfast.  One of the ways I keep up to date on topics of interest is using Google Alerts (it’s not just for Craigslist).  I also use FiltrBox, mostly because I have some friends who work there.

The FiltrBox folks are having a 1 hour webinar tomorrow titled “Blending Social Media with Traditional Marketing” which looks to be pretty interesting.  From the description, they’ll discuss:

how social media marketing and traditional marketing integrate, how your company can leverage social media, along with best practices, how to listen, monitor, engage and interact, with highlights of specific case studies.

Not sure how much marketing material you might get from signing up, but you can always use a throwaway email address.


Denver BDNT Sep 2009

I helped Brian Timoney, of the Timoney Group present last night at the Boulder Denver New Tech Meetup.  It was my second experience presenting at BDNT.  (I presented in Jan of 2008 on GWT.)  But it was my first time at BDNT Denver–down at the Tivoli.

Co-presenting is always different than presenting alone.  I actually had a pretty small role in the presentation–I mostly just drove the demo (underwater navigation with Google Earth to visualize sonar coverage data–it’s very cool, but I don’t feel comfortable putting the demo login up–contact me if you want to see it).  I worked with Brian on the presentation format.  Brian has deep knowledge of GIS concepts (he recently ran a workshop at GIS In the Rockies), but he’s used to having more time to cover concepts, and 5 minutes just enforces a certain brevity.

We had a mentor–Josh Fraser of EventVue took some time to run through our presentation with us.  It was really great to have a third party, especially one in tune with the BDNT, give us feedback.  As I told Robert Reich last night, we went into the mentoring session with one presentation, and left with an entirely different one.  If you’re thinking about presenting at BDNT, please get a mentor (and you might have to ping the organizers a few times to get one–we did).

If I ever present at BDNT again, I’ll follow the format we arrived at:

  • 15 sec intro
  • 1 min talking about problem
  • 2-3 min demoing software solving problem
  • wrap up
  • contact info on screen during questions

However, one of the difficulties in presenting for 5 minutes to a varied audience is that it is hard to know what knowledge to assume (about, say, GIS).  I talked to some people after the presentation, and it seemed like we assumed our exposition of the problem was better than it actually was.  I guess one way to address that would be to have a 30 sec intro spiel that you could deliver or not deliver based on a show of hands.  Not sure if there are other ways to deal with this issue.

Finally, we were the only formal presentation last night.  It sounds like BDNT Denver isn’t as supported by the community as BDNT Boulder, in terms of participation.  I hope it doesn’t end–so, if you’re in Denver, consider attending this meetup–it’s a great place to network and get excited about tech.  Here’s the calendar of meetups.

Instead of other presentations, we went unconference style, a la BarCamp.  People broke into 5 groups and discussed a tech issue (personalization, structured data, real time web) in detail for 10-15 minutes.  Then someone from each group presented 1-3 minutes.  The twitter feedback seemed pretty favorable.  I like BarCamp formats, and enjoyed the change.  I found that everyone in my group had lots to say about personalization, including some pretty creepy personal storied about advertising on the net.  I believe someone was going to write up the resulting presentations–will link to it when I find it.

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Amazon AMI search

It’s interesting to me that there is no Amazon Machine Image (AMI) search.  AMIs are virtual machine images that you can run on EC2, Amazon’s cloud computing offering.  Sure, you can browse the list of AMIs, but that doesn’t really help.  Finding an image seems to be haphazard, via a google search (how I found this alfresco image) or via the community around a product on an image (like this image for pressflow, a high performance drupal).

I’m not the only person with this complaint.  The Amazon EC2 API only provides limited data about various images, but surely some kind of search mechanism wouldn’t be too hard to whip up, if only on the image owner and platform fields.

Does anyone know where this exists?  My current best solution for finding a specific AMI is to use the fantastic ElasticFox FireFox plugin and just search free form on the ‘Images’ tab.

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Samasource: Outsourcing as social enterprise

One of my clients (Twomile Heavy Industries) is building a large website.  He is involved in the non profit technology world (NTEN, CTNC, etc), and ran across Samasource, which is a social enterprise to bring outsourcing work into the developing world.  And not just Bangalore–they have work centers in refugee camps. They will be providing some testing services for this project.

Samasource offers a wide variety of services, all via screened partners.  I seem them as a cross between Odesk (which an interviewee touchs on here), Elance (which I joined, mostly to see what kind of jobs are available) and Kiva (which I learned about via Andrew Leonard).  See Samasource’s take on comparisons to Odesk and Elance in their FAQ.

What a great idea!  Very ‘the world is flat’.  This type of social enterprise overcomes my main objection to Kiva, because Samasource could provide a cost savings to their clients; compare that to Kiva, which provides no monetary return to lenders.

Anyhow, I’ll try to update when I’ve actually engaged with the folks that Samasource led us to, but it was such a cool business model I had to give them a shout out.

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