I have started sharing more blog posts and podcast episodes on Twitter, LinkedIn, email lists, slack channels, and other places. It’s kinda fun to look back over past work and find something that resonates. I’ll often discover this when I’m engaging in a discussion or see a post on a related topic.
This is one of the benefits of blogging. You can lay out your thoughts on a complex subject in detail, considering various points of view before coming to a conclusion. When someone brings up the same subject, you can share your thoughts with a single link copy and paste, rather than retyping all your thoughts.
There’s also value a backlog of stream or podcast guest appearances. Don’t just share the podcast when it first comes out (though you should do so). Share it repeatedly! You and the host had a good conversation, right? Most conversations are just as valuable a year later as it was a day later. Even if you are talking about the news of the day, your analysis should have long term value. And podcast hosts love to see someone share an old episode; it helps raise the profile of their efforts.
I like to use scheduling for some of this backlog highlighting, as that lets me batch i tup.I have successfully scheduled out posts using native tools. Both Twitter and LinkedIn let you schedule posts. Twitter lets you schedule out posts up to 18 months out. LinkedIn is more limited and only lets you schedule out three months. But if you are posting two times a month, that’s still six posts/pieces of content you can share.
Don’t rely entirely on scheduled posts. Engage spontaneously. However, having these posts scheduled means you are still sharing your past work even if you have a busy week or a vacation.
Finally, a public backlog of your thoughts is a great way to show your expertise and growth over the years.
You know who likes to see that?