A few years ago one of my contracting clients gave me a book for a Christmas gift. It was a thoughtful gesture. It mattered all the more that I received it from a client who I’d spent a lot of time working for and who I know had spent a lot of time thinking about some of the issues the book raised. I read the book, and applied its lessons to my life, both business and personal.
Since then, I’ve given and received books to business colleagues and clients. Books are a unique gift because they convey a message in a way that few other gifts do. A book is a more committing gift than a visa gift card or a piece of electronic equipment (both gifts I’ve also received and was thankful for). You are asking for the receiver’s time and focus, and making a statement that the gift is worthy of both of those. You’re also making the statement that the recipient will benefit from the book. It’s a gift that actually has some demands (a bit like giving a gym membership, without as much judgement).
When you are giving a book, you’re giving a new idea. You are saying you were touched or changed by this book, and you hope that the recipient will find the same idea. You also need to understand the receiver–will they find the same benefit? Have they already tuned into the ideas so it will deepen their understanding? Is this a new perspective for them?
Bonus! If you set giving worthy books as a goal, it will make you read more books. It also has the beneficial side effect of forcing you to evaluate books you read from the perspective of ‘would I want to give this as a gift?’. Not every book has to meet that criteria, just as not every meal should be broccoli and yogurt, but it is a useful filter if you have limited reading time.
I hope I’ve convinced you to try giving books to your clients, colleagues, bosses and employees. The easiest way to start is to find a solid business book that you’ve enjoyed reading (‘Getting to Yes’ and ‘The Personal MBA’ are two candidates) and sending it to someone you have worked with for a while. Then, start a list and add any other books that resonate with you. When the holidays come around, you’ll have a list to choose from. Start small because of this higher bar this sets–you’re not just asking for a ‘Thank You’ and a place on a shelf, you’re asking for time and focus. And those are precious.