A few months ago, I wrote a Zapier app to integrate with the Lob postcard API. I actually spent the 94 cents to get a postcard delivered to me (I paid 24 cents too much, as Lob has now dropped their price). The text of the postcard doesn’t really matter, but it was an idea I had to offer a SaaS that would verify someone lived where they said they lived, using postal mail. Here are the front and back of the postcard (address is blacked out).
A few observations about the postcard.
- The card is matte and feels solid.
- The QR code is smudged, but still works.
- The text message on the back appears a bit closer to the edge on the actual postcard than it does on the PDF image.
- The front of the postcard appears exactly as it was on the PDF.
- It took about 5 business days (sorry, working from memory) for delivery.
In the months since I discovered Lob, I’ve been looking for a standalone business case. However, business needs that are:
- high value enough to spend significant per notification money and
- slow enough to make sending mail a viable alternative to texting or emailing and
- split apart from a larger service (like dentist appointment scheduling)
But the non-standalone business cases for direct postcard mail are numerous (just look in your mailbox).