When you are done developing your mobile application, you will want to release the binary, and have it distributed by whatever means is typical for that platform (typically some kind of app store).
How does Cordova CLI help with this? It doesn’t.
Typically, the best way to release a cordova/phonegap application for a given platform is to find out how to do a release for that platform from the platform’s documentation, and follow that. For instance, for android, you can run
ant release and sign an apk with custom keys–all of that process is independent of Cordova CLI.
It’s worth reiterating that cordova CLI is a toolset to help with development of applications–deployment is still platform specific.
Next up, a conclusion.