I’ve written before about Google Website Optimizer.  But it’s always nice to see hard data.

Here’s an interesting GWO Case Study I found online, via a presentation by Angie Pascale.  It focuses on optimizing landing pages for a college system.  Conclusions:

Although the SEM agency did not find a correlation between brain lateralization and form location, they did succeed in optimizing Westwood’s program landing pages. On average, the program pages saw a 39.87% conversion rate improvement, with 83.1% being the highest upgrade. After significant results were revealed, the agency stopped each experiment and changed the format for every page to reflect the best-performing contact form location.

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