I’ve written before about Google Website Optimizer. But it’s always nice to see hard data.
Although the SEM agency did not find a correlation between brain lateralization and form location, they did succeed in optimizing Westwood’s program landing pages. On average, the program pages saw a 39.87% conversion rate improvement, with 83.1% being the highest upgrade. After significant results were revealed, the agency stopped each experiment and changed the format for every page to reflect the best-performing contact form location.