Online Tools for Enriching an Offline Community, CSA edition

I had a meeting yesterday with a Anne Cure, a farmer, and her web specialist.  She grows food that I buy via my CSA (community supported agriculture) share–I have a list of Colorado CSAs if you’re looking.  Anne, and the rest of the farmers she works with, has created a great offline community as part of the CSA.  There are multiple events at the farm, including an end-of-year pig roast.  As a CSA member, you get great veggies, you are part of a community and you support a local farm.  It’s win-win-win.

I asked Anne to meet with me because I felt that, while there was some member to member interaction, it wasn’t as prevalent as it could be.  Often, at CSA pickup, I wouldn’t talk to anyone except for Anne, or one of the other farm workers.  And I rarely observed any of the other members having any interactions either.

Being a web guy, I thought that bringing the community online might help.  Of course, there are always challenges around that–it takes work to maintain an online community too!

Here’s a list of all the ideas I thought of to leverage the offline community Cure Organic Farm has built, as well as some we discussed during the meeting.

Some of these ideas take little effort, some take a lot.  Some bring in revenue, some don’t.  Some put all the effort onto existing staff, others leverage excited community members.  Some had been done already, some they had never heard of.

Hopefully anyone else who has created an offline community can pick and choose useful tools and ideas, from below, to enhance that community online.  If you have additional suggestions, please feel free post them in the comments.

  • Use posterous to create a dead simple blog.  Leverage its auto posting capabilities to push content into other social networks (twitter, Facebook, etc, etc).  Use twitter/FB to drive traffic to their farmstand.  Cure Organic Farm does already have a Facebook page.
  • Use email list management software, like MailChimp, and look at the reports to see if email is a useful (aka ‘read’) means of communication.
  • Promote carpooling to pick up CSAs–save gas and promote interaction between members.  Consider using a tool like Divide the Ride.
  • Add a page of ‘Cookbooks Anne Uses’ (they already have a links page of various recipe sites).  Have that link to Amazon and you could possibly make latte money from it.
  • Cure Organic Farm puts out a great weekly newsletter during the CSA season, full of quotes and recipes.  However, searching it is an issue (I suggested Google Custom Search).
  • Also, making those recipes available in some kind of ingredient specific manner would be useful.  Even if the recipes aren’t broken out, just knowing that I can find a recipe for garlic scape pesto in newsletter #5 from 2008 is useful.  This could be done with a simple database or even plain HTML.
  • Forums, of course, are great community building tools.  They also are great for spam.  I imagined forums being used for sharing food knowledge (recipes, ‘how do I use 3 lbs of beets?’), though you could also share community events and even barter goods.  The issue with forums, as ever, is moderation–how to make sure that people are not abusing the forum (or each other).  This qualifies as a high input/high possible return tool.
  • An online calendar.  Both for specific events, such as the aforementioned pig roast, and informal knowledge, like when tomatoes are expected to be ripe, would be great to have on a calendar.
  • Online registration for CSA membership and other event payment.  They do online registration already (if the shares haven’t already sold out).  They currently use paypal, and the fees can really eat into the farm’s profits, so they don’t see a bigger effort into this area being useful.
  • Classifieds.  Kinda like the forums but for money or free.  Same model as craigslist, but aimed at a self selected group of people.  Again, moderation and ensuring appropriate use are challenges.
  • Using a ready-setup community building site like ning could help accelerate online community building.  I also pointed them to the great Transition Colorado Ning site, so they could see what a related organization was doing.
  • Use wufoo (or email) to let users submit newsletter content.  Just sharing what other businesses and professions other CSA members are in can help knit the community tighter.
  • Advertising on the site.  They weren’t too keen on this, but I think that the correct type of advertising would be useful.  Again, possibly too high effort to be possible.
  • List of links to local resources.  They are already doing this, but should make it easier for people to request addition.
  • Write a blog.  This is a higher input version of the posterous suggestion, but I think it would be fascinating.

Cure Organic Farm is a niche producer of vegetables, with a fiercely loyal CSA membership (shares almost always sell out within days of being open to the public) and proximity to Boulder, so their toolset will necessarily differ from another organization (imagine a farm just starting off, further out, with less reputation).  Hopefully some of these ideas and tools will be helpful to others thinking about strengthening offline community using online resources.

Technorati Tags: , , ,


Why Are You Following Me on Twitter?

Don’t you know that I’m a web developer posting geeky stuff and you’re a bar posting specials?

I joined the Twitter movement a while ago (not a first mover by any means) but have been actively using it more in recent months.  I find it useful as well as diverting.  However, I don’t want to discuss how I use it right now; what I want to focus on is a behavior that interests me.

It seems if I follow someone, mention anyone by name, or tweet on a topic of interest once, there’s a reflex for people to follow me.  This doesn’t happen all the time, but happens often enough that it bears examining.  Why would someone do this?

  • if I posted once on a topic of interest, I might post again
  • it’s easier to follow and then unfollow than it is to read my twitterstream and see if I’m actually worth following
  • I might follow someone who follows me, and followers are good
  • Someone might know me (online or offline) and a tweet might have alerted them to my presence on twitter
  • Someone might have seen my tweet, clicked through to my profile, and thence to my website, read a couple (or all :)) of my posts, considered whether or not I might have more of interest to say, and followed me.

Those are the main reasons I can think of.  Did I miss any? Oh, and the last couple are improbable, based on my web stats.

I think it’s early in the Twitter game, especially for the pragmatists (Twitter having crossed the chasm), and it feels like the early days of my RSS reader (when I first discovered the wonderful world of blogs).  Any time I stumbled upon a blog that had an interesting post, I added the blog’s feed to my RSS reader.  Eventually, I was following hundreds of blogs.  For a while, I kept up, reading the new posts diligently, but because of real life and work, I fell behind.  Now, I rarely open Bloglines–I know which blogs I want to check out and just visit them directly.

I think the same thing can happen to your twitter home page–if you add people indiscriminately (or even slightly discriminately) you risk polluting it and decreasing its value.  Note that I don’t use any of the tools built around Twitter.  They may help manage this issue–and I hope they do.

Because it is so easy to follow people on Twitter (easier, in fact, than determining whether it would be worthwhile to follow them), it’s also easy to clutter up your experience.  In the end, I believe this clutter will either drive you away from Twitter, or force you to spend time unfollowing (or, as Dion put it, “gardening”).

Technorati Tags: , ,



© Moore Consulting, 2003-2017 +