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Book Review: What Just Happened

I recently read ‘What Just Happened’, by James Gleick. I’m a big fan of his–I read ‘Chaos’ years ago. This book covered the history of chaos theory; I was engrossed by the fluid writing and deft handling of such a tough subject.

‘What Just Happened’ is not such a book–rather than a coherent look at recent history, this book is a collection of stories spanning that time (from 1992 to 2001). From spam to bugs to online pornography to passwords to email forwards, Mr Gleick covers a number of issues that are still relevant for us today. I will say that the number of forwards I’ve gotten since I left college has fallen dramatically, but the amount of spam has not. The internet still ‘makes it all too easy to fling random illiterate drivel across the planet’.

There are also a number of neat historic references. There is a five page article about Y2K, written in Jan of 1999, where Mr Gleick was already saying that we had nothing to worry about come 1/1/2000. Another suggests ways to ‘make Microsoft for capitalism’, written just around the release of Windows 95. Remember when we thought we could count on the US government to deal with monopolists?

On a personal note, I have to link to Zia Consulting, because one of their principals was mentioned in this book; you could apparently page Bindu Wavell over the Internet in December 1995.

The format of this book makes it a nice bus read. None of the articles are longer than forty pages and many are a good deal shorter. Whether you nod your head in agreement with some of the issues covered that are still present, or are wistfully transported back to the days when you were still interested in checking the status of a Coke machine over the Internet, this book has its moments. If you enjoy pop tech at all, or if you’ve been caught up in the wave the Internet has created over the past 15 years, chances are you’ll enjoy this book.

“What Just Happened” at Amazon.

New blog on information technology and public policy

Here is a new blog on information technology and public policy blog that I’ve started reading. It’s an interesting concept–each student is required to write once a week, guests are welcome to chime in (you can even follow along with the reading list, should you choose to do so), and the posts seem to be well thought out. I found the post titledFile-sharing, Market Impact and Consumer Welfare to be particularly interesting.

This is a graduate course at the Woodrow Wilson School of Public and International Affairs, graduates of which include Samual Alito, Bill Frist, Eliot Sptizer and others. So the folks writing these opinions have, at the least, an opportunity to become a mover and shaker.

Via Freedom to Tinker.

PR: another industry being transformed by the internet

No, this entry isn’t about blogs. If you want to hear how blogs are transforming PR, I suggest you visit Micro Persuasion.

Via Dave Taylor, I just found out about PRLeads, a service that lets you field requests for information from journalists. When you see a request about a topic on which you consider yourself an ‘expert’, you can correspond with the journalist. You provide information and context to the journalist and if things work out, you get publicity and gain authority by being quoted in a story.

I asked a friend who has worked in PR for a long time and this service is rather revolutionary. Ten years ago, the journalist would have looked to friends or in-shop files for an expert, but now they have access to everyone who knows about the service and is willing to pay the fee ($99/month–hardly backbreaking).

This is good for everyone. Journalists get access to experts who they might not find otherwise as well as the chance to write a more correct story (due to the fact that they’ll be exposed to more viewpoints). Experts get a chance to shape public opinion as well as publicity. And the public is exposed to a wider range of views than they’d otherwise see. Win-win-win.

PRLeads is a perfect example of an internet company, by the way. It has network effects–journalists will go where the most experts are, and experts will go where the most journalists are. It’s a service that just couldn’t be efficiently run without the internet. And the main commodity is information.

Update: Here’s a blog entry about results from PRLeads.com.

We’re from the government and we’re here to help

The US government has just released a DVD about identity theft. This DVD, “Identity Theft: Outsmarting the Crooks”,

features experts from the government and the private sector talking about the scope of the identity theft problem and how a few simple steps can significantly increase protection. Experts also cover topics such as: online safety; access to credit reports; taxpayer vulnerabilities to identity theft; and dealing with debt collectors if you are a victim of identity theft.

For only $2, it might be worth checking out.

What is interesting to me is how the government is using new technologies to increase citizen access to information. The government has RSS feeds (here are some from the Treasury Department) and a host of podcasts.

The Economist citing Wikipedia

Well, Wikipedia has hit the big time, as far as I’m concerned. Check out article on Bayesian reasoning and the human mind. An interesting article, given that Bayesian filtering is used to fight spam. But what really blew me away was the figure entitled “Vital Statistics, which is drawn from Wikipedia. The fact that The Economist, a major publication, is using it as a source is even more compelling than The Onion mocking it.