{"id":958,"date":"2013-01-05T09:53:30","date_gmt":"2013-01-05T15:53:30","guid":{"rendered":"http:\/\/www.mooreds.com\/wordpress\/?p=958"},"modified":"2013-01-05T09:54:09","modified_gmt":"2013-01-05T15:54:09","slug":"rss-email-campaigns","status":"publish","type":"post","link":"https:\/\/www.mooreds.com\/wordpress\/archives\/958","title":{"rendered":"RSS email campaigns"},"content":{"rendered":"<p>Email is one of the best ways to keep users coming back to your site.\u00a0 I&#8217;d lay out the arguments, but <a href=\"http:\/\/www.kalzumeus.com\/2012\/05\/31\/can-i-get-your-email\/\">Patrick McKenzie already has<\/a>.\u00a0 Go read that article if you doubt my statement.<\/p>\n<p>If you generate a lot of content via your blog, then an email campaign that pulls from your RSS feeds is a great way to generate newsletter content.\u00a0 If you have two sources of content&#8211;a content blog and a link blog, for example&#8211;you can have the newsletters pull from both RSS feeds and have them feed different sections of your newsletter.<\/p>\n<p>I am a big fan of mailchimp as an email delivery service (they have a <a href=\"http:\/\/mailchimp.com\/pricing\/\">great free plan<\/a> I&#8217;ve used multiple times), and was ready to roll up my sleeves and use <a href=\"http:\/\/apidocs.mailchimp.com\/api\/\">their API<\/a> to read from a set of RSS feeds and generate a newsletter from that feed.\u00a0 But, luckily, they&#8217;ve already implemented <a href=\"http:\/\/mailchimp.com\/features\/rss-to-email\/\">RSS email campaigns<\/a>.\u00a0 If you want a monthly newsletter and were confident of new articles in your RSS feeds, you can schedule the newletters out for a year, and know that you&#8217;d be sending out topical fresh content every month.\u00a0 (Note that if you didn&#8217;t have new articles, the newsletter would still be sent if you didn&#8217;t intervene.\u00a0 And I can&#8217;t think of something that would make an internet company look dumber than to send the same content twice in an email newsletter.)<\/p>\n<p>I&#8217;m aware of solutions like <a href=\"http:\/\/paper.li\/\">paper.li<\/a> that allow you to aggregate multiple sources of content in a pretty package, but mailchimp seems to give you more control and can be used for non RSS email campaigns as well.<\/p>\n<p>Take a look!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email is one of the best ways to keep users coming back to your site.\u00a0 I&#8217;d lay out the arguments, but Patrick McKenzie already has.\u00a0 Go read that article if [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,61,33],"tags":[],"class_list":["post-958","post","type-post","status-publish","format-standard","hentry","category-business","category-email","category-useful-tools"],"_links":{"self":[{"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/posts\/958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/comments?post=958"}],"version-history":[{"count":3,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/posts\/958\/revisions"}],"predecessor-version":[{"id":961,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/posts\/958\/revisions\/961"}],"wp:attachment":[{"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/media?parent=958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/categories?post=958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/tags?post=958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}