{"id":618,"date":"2010-08-07T08:30:41","date_gmt":"2010-08-07T14:30:41","guid":{"rendered":"http:\/\/www.mooreds.com\/wordpress\/?p=618"},"modified":"2010-08-07T08:30:41","modified_gmt":"2010-08-07T14:30:41","slug":"my-experience-implementing-gwo-for-a-non-profit-part-2","status":"publish","type":"post","link":"https:\/\/www.mooreds.com\/wordpress\/archives\/618","title":{"rendered":"My experience implementing GWO for a non profit, part 2"},"content":{"rendered":"

I was finally able to get access to the wild.org server via FTP (previous cliffhanger resolved<\/a>).\u00a0 After cautioning me to be very careful (“please proceed with caution and help keep wild.org from blowing up…warnings from my IT guy”) Emily handed over FTP access.<\/p>\n

I proceeded very carefully.<\/p>\n

We had already had discussions about what we were going to vary to test the donation button.\u00a0 Pictures, location of button, text of button, and text around button were the major variables.\u00a0 One of the hard things about GWO is deciding what to test–the possibilities are infinite.\u00a0 Even with our handful of variables, we ended up dropping some options and still have 100 variations to test!<\/p>\n

Actually installing GWO was pretty easy.\u00a0 The only wrinkle was the fact that the goal was a click of a button and not another page.\u00a0 This post was helpful<\/a>.\u00a0 One item that that post didn’t cover was validation–GWO doesn’t let you start an experiment if the program can’t verify that the script tags are installed correctly.\u00a0 Since we were doing a non standard install, I gimmicked up a goal page for validation, then added the goal tracking to the onclick event as described in the post.<\/p>\n

So, the experiment is currently running on The WILD Foundation<\/a> homepage.\u00a0 It’s been running for about a week, and has only 1 non test conversion.\u00a0 I worry that we are not testing big enough changes (a donate lightbox, rework the entire front page), but I think it makes sense to let the test run for a few weeks and see what kind of data we get.<\/p>\n","protected":false},"excerpt":{"rendered":"

I was finally able to get access to the wild.org server via FTP (previous cliffhanger resolved).\u00a0 After cautioning me to be very careful (“please proceed with caution and help keep […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,23],"tags":[],"class_list":["post-618","post","type-post","status-publish","format-standard","hentry","category-consulting","category-new-tech-meetup"],"_links":{"self":[{"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/posts\/618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/comments?post=618"}],"version-history":[{"count":4,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/posts\/618\/revisions"}],"predecessor-version":[{"id":622,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/posts\/618\/revisions\/622"}],"wp:attachment":[{"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/media?parent=618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/categories?post=618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/tags?post=618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}