{"id":545,"date":"2009-10-11T11:20:45","date_gmt":"2009-10-11T17:20:45","guid":{"rendered":"http:\/\/www.mooreds.com\/wordpress\/archives\/000545"},"modified":"2009-10-08T12:27:49","modified_gmt":"2009-10-08T18:27:49","slug":"interesting-gwo-case-study","status":"publish","type":"post","link":"https:\/\/www.mooreds.com\/wordpress\/archives\/545","title":{"rendered":"Interesting GWO Case Study"},"content":{"rendered":"<p>I&#8217;ve written before about <a href=\"http:\/\/www.mooreds.com\/wordpress\/archives\/000498\">Google Website Optimizer<\/a>.\u00a0 But it&#8217;s always nice to see hard data.<\/p>\n<p>Here&#8217;s an interesting <a href=\"http:\/\/www.searchenginemarketingstrategy.com\/wwcs\/index.html\">GWO Case Study<\/a> I found online, via a <a href=\"http:\/\/www.slideshare.net\/AngPasc\/westwood-gwo-case-study-woac-summit\">presentation<\/a> by Angie Pascale.\u00a0 It focuses on optimizing landing pages for a college system.\u00a0 Conclusions:<\/p>\n<blockquote><p>Although the SEM agency did not find a correlation between brain lateralization and form location, they did succeed in optimizing Westwood\u2019s program landing pages. On average, the program pages saw a 39.87% conversion rate improvement, with 83.1% being the highest upgrade. After significant results were revealed, the agency stopped each experiment and changed the format for every page to reflect the best-performing contact form location.<\/p><\/blockquote>\n<p>[tags]gwo, case study[\/tags]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve written before about Google Website Optimizer.\u00a0 But it&#8217;s always nice to see hard data. Here&#8217;s an interesting GWO Case Study I found online, via a presentation by Angie Pascale.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,33,20],"tags":[],"class_list":["post-545","post","type-post","status-publish","format-standard","hentry","category-presentations","category-useful-tools","category-web-applications"],"_links":{"self":[{"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/posts\/545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/comments?post=545"}],"version-history":[{"count":0,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/posts\/545\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/media?parent=545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/categories?post=545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/tags?post=545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}