{"id":3597,"date":"2023-03-17T21:37:46","date_gmt":"2023-03-18T03:37:46","guid":{"rendered":"https:\/\/www.mooreds.com\/wordpress\/?p=3597"},"modified":"2023-03-18T05:09:01","modified_gmt":"2023-03-18T11:09:01","slug":"how-to-have-great-guests-posts-on-a-blog","status":"publish","type":"post","link":"https:\/\/www.mooreds.com\/wordpress\/archives\/3597","title":{"rendered":"How to have great guest posts on a blog"},"content":{"rendered":"<p>I have another blog that I&#8217;ve been running for a few years, called <a href=\"https:\/\/letterstoanewdeveloper.com\/\">Letters to a New Developer<\/a>.<\/p>\n<p>It is full of advice I wish I had had at the beginning of my software development career. I even turned it <a href=\"https:\/\/letterstoanewdeveloper.com\/the-book\/\">into a book<\/a>.<\/p>\n<p>One thing I&#8217;ve done the entire time I&#8217;ve been writing this is to ask for guest posts. No advice is generic; it&#8217;s all based on where and who you are. By asking for guests to share their experiences, I expose my readers to a wider variety of viewpoints. This leads to better understanding of the wide world of software.<\/p>\n<p>After all, if you want to work for a FAANG, it&#8217;s better if you hear from <a href=\"https:\/\/letterstoanewdeveloper.com\/2020\/12\/21\/interviewing-at-a-faang-in-the-midst-of-covid\/\">someone who prepped, interviewed and was hired for such a company<\/a>, rather than me, who will never work for such a company. Or if you are looking to understand what it&#8217;s like to work in open source, hearing from <a href=\"https:\/\/letterstoanewdeveloper.com\/2021\/02\/15\/make-it-open-source\/\">someone who has made it their career<\/a>. Have imposter syndrome? <a href=\"https:\/\/letterstoanewdeveloper.com\/2022\/04\/04\/own-your-power\/\">Others have struggled with it too<\/a>. Also works for techniques; it&#8217;s great to hear from <a href=\"https:\/\/letterstoanewdeveloper.com\/2018\/12\/14\/always-be-journaling\/\">someone who is a methodical journaler<\/a>, for example.<\/p>\n<p>I bet you get the point. There&#8217;s no way I could have written any of those articles.<\/p>\n<p>Guest posting also helps spread the word about my blog, since a guest poster usually shares their writing with their friends and network.<\/p>\n<p>For the right kind of blog, guest posts can be great. Here&#8217;s my criteria:<\/p>\n<ul>\n<li>Does the blog have decent traffic? If not, folks probably won&#8217;t want to guest post. I&#8217;d say at least 25 visits a day.<\/li>\n<li>Have you done this for a while? A years worth of regular posting shows you&#8217;re serious.<\/li>\n<li>Does the blog present a variety of viewpoints? I wouldn&#8217;t want a guest post for this blog, because it&#8217;s all me, all the time.<\/li>\n<li>Is the blog non-corporate? If it is a company blog, guest posts should be paid for with money, or be part of a co-marketing project.<\/li>\n<\/ul>\n<p>If you want to have great guest posters, here&#8217;s my recipe for finding them and fostering them:<\/p>\n<ul>\n<li>Don&#8217;t accept inbounds, unless you know the person or can vet what else they&#8217;ve written.<\/li>\n<li>Don&#8217;t accept any content that is off-topic.<\/li>\n<li>Set a target guest. For me, it is someone who is or was a developer with different viewpoint and perspective. I was especially interested in highlighting voices of people who were not white men.<\/li>\n<li>Keep an eye out for interesting posts or interviews. Reach out to the authors and see if they might be game to guest post.<\/li>\n<li>Be okay with a cross post. I&#8217;d say about 60% of my guest posts are original content, but more recently authors want to post the content on their blog first. Offer a link back.<\/li>\n<li>Be okay with a repost, especially if the author is prominent. Review existing content and find one or two articles that fit with your blog&#8217;s theme. Ask if you can re-publish. Offer a link back.<\/li>\n<li>Some folks will say no. They can do so for a variety of reasons (don&#8217;t want to write, don&#8217;t syndicate their content, etc), and you have to be okay with it.<\/li>\n<li>If someone says &#8220;I can&#8217;t right now, sorry.&#8221; reply with something like &#8220;Totally get it. I&#8217;ll follow up in 6 months, unless you&#8217;d rather I didn&#8217;t.&#8221; Then, follow up. Sometimes they&#8217;ll ignore you, sometimes they&#8217;ll have more time.<\/li>\n<li>If they are writing original content for you, offer to edit it. Find out how much editing they want. I&#8217;ve over-edited a few times and that&#8217;s a bad thing if someone is volunteering their time and knowledge.<\/li>\n<li>If they ask about topics, advise them to focus. Lots of people want to write about &#8220;5 things you need to do&#8221; but in my experience, articles with focus on one topic are better received.<\/li>\n<li><a href=\"https:\/\/letterstoanewdeveloper.com\/what-would-you-say\/\">Write up guidelines<\/a> so you can easily share. This can include audience, benefits, formatting, delivery mechanism, word count, topic ideas, and more.<\/li>\n<\/ul>\n<p>Hope this helps. Happy guest blogging!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I have another blog that I&#8217;ve been running for a few years, called Letters to a New Developer. It is full of advice I wish I had had at the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,68],"tags":[],"class_list":["post-3597","post","type-post","status-publish","format-standard","hentry","category-blog","category-content"],"_links":{"self":[{"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/posts\/3597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/comments?post=3597"}],"version-history":[{"count":2,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/posts\/3597\/revisions"}],"predecessor-version":[{"id":3600,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/posts\/3597\/revisions\/3600"}],"wp:attachment":[{"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/media?parent=3597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/categories?post=3597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/tags?post=3597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}