{"id":316,"date":"2006-02-16T10:08:44","date_gmt":"2006-02-16T16:08:44","guid":{"rendered":"http:\/\/www.mooreds.com\/wordpress\/?p=316"},"modified":"2006-02-16T10:08:44","modified_gmt":"2006-02-16T16:08:44","slug":"pr-another-industry-being-transformed-by-the-internet","status":"publish","type":"post","link":"https:\/\/www.mooreds.com\/wordpress\/archives\/316","title":{"rendered":"PR: another industry being transformed by the internet"},"content":{"rendered":"<p>No, this entry isn&#8217;t about blogs.  If you want to hear how blogs are transforming  PR, I suggest you visit <a href='http:\/\/www.micropersuasion.com\/'>Micro Persuasion<\/a>.<\/p>\n<p>Via <a href='http:\/\/www.askdavetaylor.com\/how_do_i_get_quoted_in_the_newspaper.html'>Dave Taylor<\/a>, I just found out about <a href='http:\/\/www.prleads.com\/'>PRLeads<\/a>, a service that lets you field requests for information from journalists.  When you see a request about a topic on which you consider yourself an &#8216;expert&#8217;, you can correspond with the journalist.  You provide information and context to the journalist and if things work out, you get publicity and gain authority by being quoted in a story.<\/p>\n<p>I asked a friend who has worked in PR for a long time and this service is rather revolutionary.  Ten years ago, the journalist would have looked to friends or in-shop files for an expert, but now they have access to everyone who knows about the service and is willing to pay the fee ($99\/month&#8211;hardly backbreaking).<\/p>\n<p>This is good for everyone.  Journalists get access to experts who they might not find otherwise as well as the chance to write a more correct story (due to the fact that they&#8217;ll be exposed to more viewpoints).  Experts get a chance to shape public opinion as well as publicity.  And the public is exposed to a wider range of views than they&#8217;d otherwise see.  Win-win-win.<\/p>\n<p>PRLeads is a perfect example of an internet company, by the way.  It has network effects&#8211;journalists will go where the most experts are, and experts will go where the most journalists are.  It&#8217;s a service that just couldn&#8217;t be efficiently run without the internet.  And the main commodity is information.<\/p>\n<p><em>Update: Here&#8217;s a <a href='http:\/\/selfhelpsalon.typepad.com\/painless_self_promo\/2005\/09\/how_did_prleads.html'>blog entry<\/a> about results from PRLeads.com.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No, this entry isn&#8217;t about blogs. If you want to hear how blogs are transforming PR, I suggest you visit Micro Persuasion. Via Dave Taylor, I just found out about [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-316","post","type-post","status-publish","format-standard","hentry","category-technology-and-society"],"_links":{"self":[{"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/posts\/316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/comments?post=316"}],"version-history":[{"count":0,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/posts\/316\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/media?parent=316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/categories?post=316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/tags?post=316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}