{"id":2694,"date":"2018-01-29T19:47:04","date_gmt":"2018-01-30T01:47:04","guid":{"rendered":"http:\/\/www.mooreds.com\/wordpress\/?p=2694"},"modified":"2018-01-29T19:47:04","modified_gmt":"2018-01-30T01:47:04","slug":"distribution-matters","status":"publish","type":"post","link":"https:\/\/www.mooreds.com\/wordpress\/archives\/2694","title":{"rendered":"Distribution matters"},"content":{"rendered":"<p>No duh, right?\u00a0 But if you are building a company, you should think about distribution in the same breath as you think about your product.\u00a0 Because it&#8217;s part and parcel of the business.\u00a0 If you can&#8217;t deliver the product, at a profit, you have a project, not a company.<\/p>\n<p>From this <a href=\"https:\/\/a16z.com\/2015\/11\/05\/distribution-v-innovation\/\">blog post<\/a>, which talks about building boring foundations instead of sexy new highly profitable features that have to go through gatekeepers.<\/p>\n<blockquote><p>But these payment processors\u00a0had the customer relationships, and they had the\u00a0<em>starting<\/em>\u00a0product that the customer wanted.<\/p><\/blockquote>\n<p>See also <a href=\"https:\/\/www.sethlevine.com\/archives\/2017\/10\/the-feature-product-company-continuum.html\">this post<\/a>, where Seth Levine talks about features vs products vs companies.\u00a0 It&#8217;s fine to start a company as a feature, as long as you have a viable distribution channel.\u00a0 But it&#8217;s more likely that customers will want products (though that depends on your customer&#8211;Twilio and AWS both have made plenty of money selling features to be incorporated into others&#8217; products).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No duh, right?\u00a0 But if you are building a company, you should think about distribution in the same breath as you think about your product.\u00a0 Because it&#8217;s part and parcel [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-2694","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/posts\/2694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/comments?post=2694"}],"version-history":[{"count":1,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/posts\/2694\/revisions"}],"predecessor-version":[{"id":2695,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/posts\/2694\/revisions\/2695"}],"wp:attachment":[{"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/media?parent=2694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/categories?post=2694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/tags?post=2694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}