{"id":2561,"date":"2017-12-22T12:46:08","date_gmt":"2017-12-22T18:46:08","guid":{"rendered":"http:\/\/www.mooreds.com\/wordpress\/?p=2561"},"modified":"2017-12-22T12:46:08","modified_gmt":"2017-12-22T18:46:08","slug":"moving-from-a-feature-to-a-product-to-a-company","status":"publish","type":"post","link":"https:\/\/www.mooreds.com\/wordpress\/archives\/2561","title":{"rendered":"Moving from a feature to a product to a company"},"content":{"rendered":"

This post<\/a> from Seth Levine discusses the path of a startup along this continuum:<\/p>\n

Features provide specific point value to users. Products stitch together related features into bundles that are essentially universal in their need across the problem set you are solving (put another way, if each of your users buys your \u201cproduct\u201d for a different reason you\u2019ve probably just created a feature set, not a true product). Companies have product that is broad enough in its use and impact that a huge number of users gain value from it in a market that is both large and where the user need is similar enough to drive broad adoption of the same solution.<\/p><\/blockquote>\n

It’s an interesting perspective that is worth evaluating your current organization against.\u00a0 Are you in the feature, product or company phase?\u00a0 Rapid application development with libraries and modern frameworks makes it really easy to move from a feature to a product phase, even though some organizations that stay in the feature space–something like this store locator<\/a> app or a data product like Mattermark<\/a> where extra work is required to gain value.\u00a0 We certainly found that when we started The Food Corridor that features alone weren’t going to be defensible or sustainable, so we moved quickly on to being a product.<\/p>\n

It’s also worth noting that “Company” status for a VC like Seth is probably a lot larger than a sustainable SaaS company which can feed a small team and provide a lot of value to a niche market–companies like Small Farm Central<\/a> or Fileboard<\/a>.\u00a0 You don’t have to be a “Company” to be a success, in other words.\u00a0 You don’t even have to be a “Product”.\u00a0 But knowing where you are in the continuum can help you define your focus.<\/p>\n","protected":false},"excerpt":{"rendered":"

This post from Seth Levine discusses the path of a startup along this continuum: Features provide specific point value to users. Products stitch together related features into bundles that are […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,81],"tags":[],"class_list":["post-2561","post","type-post","status-publish","format-standard","hentry","category-business","category-the-food-corridor"],"_links":{"self":[{"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/posts\/2561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/comments?post=2561"}],"version-history":[{"count":1,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/posts\/2561\/revisions"}],"predecessor-version":[{"id":2562,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/posts\/2561\/revisions\/2562"}],"wp:attachment":[{"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/media?parent=2561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/categories?post=2561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/tags?post=2561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}