{"id":2203,"date":"2016-06-20T08:18:46","date_gmt":"2016-06-20T14:18:46","guid":{"rendered":"http:\/\/www.mooreds.com\/wordpress\/?p=2203"},"modified":"2016-05-02T04:45:25","modified_gmt":"2016-05-02T10:45:25","slug":"the-trouble-with-snapchat","status":"publish","type":"post","link":"https:\/\/www.mooreds.com\/wordpress\/archives\/2203","title":{"rendered":"The Trouble with Snapchat"},"content":{"rendered":"<p>I joined Snapchat a while ago.  I found tremendous value in the snapstorms by Mark Suster.  And some value in the chats from Justin Kan and Gary Vanyerchuk.  I&#8217;m no Snapchat expert&#8211;never made a snap.  Just followed people for their stories.  But I was interested and was checking the app a couple times a day for a while.<\/p>\n<p>Yet, now I deleted the app from my phone.<\/p>\n<p>Why?  <\/p>\n<p>Because even though I was getting value from the media I was consuming, there were two major issues.<\/p>\n<ul>\n<li>I couldn&#8217;t share a great snapchat.  Other than suggesting &#8220;hey, why don&#8217;t you get on snapchat and follow this person because they are talking about lots of interesting things&#8221;, you can&#8217;t share the knowledge.  I didn&#8217;t think that was very important until the fifth or sixth time I thought &#8220;geez, XXX would really enjoy this&#8221; and then realized I couldn&#8217;t share it with them and felt a twinge of annoyance.  I miss having a universal resource locator that I can share as I please.\n<\/li>\n<li>I couldn&#8217;t consume a snapchat when I wanted to.  I often will email myself an article, or leave a tab open, or even post it to Twitter or Hacker News if I scan it and know I&#8217;d like to come back and read it more fully later.  Even in my Twitter or Facebook feeds, I can scroll back years if I want to.  Snapchat forces you to consume content on their schedule.  And that gets frustrating.<\/li>\n<\/ul>\n<p>I can see why both of these attributes good for content creators&#8211;they force the consumer to engage more.  More on that <a href=\"https:\/\/bothsidesofthetable.com\/why-on-earth-would-anybody-post-business-videos-on-snapchat-f236d1e28b81\">here, from msuster<\/a>. But this consumer is saying goodbye to Snapchat.  At least until they give me URLs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I joined Snapchat a while ago. I found tremendous value in the snapstorms by Mark Suster. And some value in the chats from Justin Kan and Gary Vanyerchuk. I&#8217;m no [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40,4],"tags":[],"class_list":["post-2203","post","type-post","status-publish","format-standard","hentry","category-social-media","category-technology"],"_links":{"self":[{"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/posts\/2203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/comments?post=2203"}],"version-history":[{"count":2,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/posts\/2203\/revisions"}],"predecessor-version":[{"id":2206,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/posts\/2203\/revisions\/2206"}],"wp:attachment":[{"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/media?parent=2203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/categories?post=2203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/tags?post=2203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}