{"id":1536,"date":"2014-08-15T09:01:06","date_gmt":"2014-08-15T15:01:06","guid":{"rendered":"http:\/\/www.mooreds.com\/wordpress\/?p=1536"},"modified":"2014-08-15T09:01:23","modified_gmt":"2014-08-15T15:01:23","slug":"sales-safari","status":"publish","type":"post","link":"https:\/\/www.mooreds.com\/wordpress\/archives\/1536","title":{"rendered":"Video of the Week: Sales Safari"},"content":{"rendered":"<p>Amy Hoy discusses finding users&#8217; pain points in this 50 minute presentation from 2013.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"\/\/www.youtube.com\/embed\/exMoRoaxKtQ\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>I think developers, myself included, are much more interested in the how (redis, nodejs, bright shiny things!) than in the why.  Amy&#8217;s presentation is a good reminder that it is important to start with the why&#8211;what is your customer trying to achieve and why are they trying to achieve that.  She calls this process a &#8220;sales safari&#8221;.  Lots more information about <a href=\"http:\/\/unicornfree.com\/\">this and other bootstrapping topics at her site<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amy Hoy discusses finding users&#8217; pain points in this 50 minute presentation from 2013. I think developers, myself included, are much more interested in the how (redis, nodejs, bright shiny [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,32],"tags":[],"class_list":["post-1536","post","type-post","status-publish","format-standard","hentry","category-business","category-video"],"_links":{"self":[{"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/posts\/1536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/comments?post=1536"}],"version-history":[{"count":2,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/posts\/1536\/revisions"}],"predecessor-version":[{"id":1538,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/posts\/1536\/revisions\/1538"}],"wp:attachment":[{"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/media?parent=1536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/categories?post=1536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mooreds.com\/wordpress\/wp-json\/wp\/v2\/tags?post=1536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}